My chiropractic inspired this genius life advice. She said:
"In this age of technology, it is so convenient to be unavailable. Emails, voice mails, texts --- just say you never got them."
Okay, this sounds like the most mean thing but it was spoken in the perfect context. There are some malicious kind of people who take your existence for granted. If you are always for them they feel they are the biggest priority of your life. Then, they want their phone calls taken, emails answered, texts received, and every Emoji sent back with a reciprocating Emoji. And if you can't do that for some reason, it is categorized as the biggest treason in the history of social relationships.
Then, there are the kind of people who will ghost out on you [become unavailable] at their own convenience. You see double ticks appear on WhatsApp and you KNOW that they have read your message, and you KNOW that they are Liking cat videos on Facebook but they just ghost out on you. That's the kind of people you should return the favor to!